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Archive for June 5th, 2008

What’s the connection between video games and innovation strategy?  In an FPS (First Person Shooter) game like Halo 3, you can save your current game status and keep trying new approaches to solving a difficult problem until you eventually find something that works.  This ongoing problem solving exercise demands keen awareness, game experience, trial and error [...]

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Before unleashing ones creativity, it’s worth taking a pause to understand the people who will be buying and using the actual product. Knowing what motivates their purchase and what they value in a product are key points to understand for the designer. But we also need to remember that this information is only in the [...]

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Airlines are seriously considering charging customer by how much they weigh as fuel costs soar.  On the surface, it’s a pay as you go model but is it really fair?  Or is it fair that lighter customers are ’subsidizing’ heavier customers?  So I was wondering then if this could be applied to a restaurant concept. [...]

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